Buying a mattress online does not need to mean lacking options. Whereas some Internet-based mattress companies adopt a one size fits all approach, there are others that make freedom of choice a priority.
Well known mattress maker Purple has joined the latter camp with the launch of its second generation of products. The original Purple mattress was a hit among those looking for luxury level comfort and features with a medium level of firmness.
The new Purple lineup includes three distinct mattresses, each aimed at particular types of sleepers. As those who read this guide at another site will see, that means being able to better accommodate a wider range of buyers.
A Step Forward for Purple
The original generation of Purple mattresses stood out with a layer of foam that was a little different from what any other manufacturer was offering. That purple-tinged material went above and beyond basic memory foam by better controlling temperature and providing more support.
Purple has retained the same basic technology in its three new mattresses but has supplemented it, in every case, with a substantial layer of inner-spring coils, as well. This increasingly common move among luxury mattress companies helps provide a livelier feel and better isolation of motion.
Three Choices, Each With Its Own Distinctive Character
While all three of the new purple mattresses reflect this basic approach, each has its own intended audience. The three models now available and how they stand out are:
- Purple 2. Even while being the direct successor the original mattress, the Purple 2 still benefits greatly from the adoption of inner-spring technology. Its two inches of purple-colored, proprietary foam enable a fairly firm feeling that will appeal to the largest number of buyers.
- Purple 3. By adding fifty percent more of the softest included material, the Purple 3 ups the feeling of plushness significantly. At the same time, it remains firm and supportive enough that it will not trouble those who sometimes feel other mattresses are overly cushy.
- Purple 4. Finally, the Purple 4 targets those sleepers who prize softness above all else.
Between these three mattresses, almost anyone should be able to ensure a close fit. That will likely make Purple an even more popular choice among mattress buyers.